Melleka Marketing

Sin City Diabetics

7-Day Performance Report — March 19 – 25, 2026

Total Ad Spend
$1,596.62
All platforms combined
Total Clicks
669
Google + Meta
Google Conversions
25
V3 account (calls + forms)
Meta Leads
43
+ 7 purchases
Blended CPA
$21.29
75 total conversions
G
Google Ads — V3 Account
Account 462-262-4376 · 3 enabled PMax campaigns
Spend
$946.54
Clicks
290
Impressions
13,564
Conversions
25
CPA
$37.86
CTR
2.14%

Campaign Breakdown

Campaign Spend Clicks Impr Conv CPA Search IS
Local PMAX General $681.98 183 4,502 22 $31.00 71.9%
Local PMAX Expanded Locations $184.28 78 6,023 2 $92.14 65.7%
Local PMAX General | Wed & Thurs $80.28 29 3,039 1 $80.28 50.9%
Total $946.54 290 13,564 25 $37.86 —

Conversion Action Breakdown (V3)

Calls from Ads #new
20
Request a Kit #new V3
2
Calls from ads (legacy)
2
Call from Website #new
1

Daily Spend Trend (V3)

$189
Mar 19
$172
Mar 20
$0
Sat 21
$0
Sun 22
$363
Mon 23
$116
Mar 24
$106
Mar 25

Weekend pause confirmed: $0 spend on Saturday & Sunday (Mar 21–22)

Network Distribution (V3)

Search 79.2%
Display 19.9%
Other
Network Spend Clicks Conv
Search $749.28 70 23
Display / Content $188.85 212 2
YouTube $4.48 6 0
Maps $3.93 2 0

Device Breakdown (V3)

Device Spend Clicks Conv % of Spend
Mobile $937.02 286 25 99.0%
Desktop $9.40 4 0 1.0%
Tablet $0.12 0 0 ~0%

Key Observations — V3

  • Local PMAX General is the moneymaker — 22 of 25 conversions (88%) at $31.00 CPA
  • Expanded Locations is expensive — $184 for only 2 conversions ($92.14 CPA), most spend going to display network
  • Wed & Thurs campaign ran on Mar 19 (Thu) and Mar 25 (Wed) — only 1 conversion from $80 spend
  • Weekend pause confirmed — $0 spend Sat/Sun as expected. Monday bounce-back was strong (10 conversions)
  • 99% mobile — all 25 conversions came from mobile devices. Desktop/tablet essentially zero
  • Search drives conversions — 23 of 25 conversions from search (92%), display got 212 clicks but only 2 conversions
G
Google Ads — V2 Account
Account 683-900-5986 · 1 enabled campaign
Spend
$14.74
Clicks
5
Impressions
42
Conversions
0
Campaign Spend Clicks Impr Conv
PMAX | Website Traffic $14.74 5 42 0

V2 Assessment

The V2 account is running a single PMax campaign at minimal budget. $14.74 over 7 days (about $2/day), generating 5 clicks and zero conversions. This campaign is barely active — no spend on 2 of the 7 days (Mar 21 and Mar 23). Budget appears to be mostly allocated to V3.

M
Meta Ads — V1 Account
Account act_1536336747786488 · 2 active campaigns
Spend
$635.34
Clicks
374
Impressions
18,710
Leads
43
Purchases
7
CPL
$14.78

Active Campaign Performance

Campaign Spend Clicks Impr Leads Purchases CPL
Lead Campaign | Sales vs Informative | Top 14 States Active $635.34 374 18,710 43 7 $14.78
Local Traffic | Dynamic Active No spend this period

Meta Actions Breakdown

43
Leads
7
Purchases
224
Link Clicks
598
Video Views
884
Post Engagement
44
Reactions
32
Landing Page Views
10
Post Saves

Daily Spend Trend (Meta)

$93
Mar 19
$97
Mar 20
$96
Sat 21
$98
Sun 22
$90
Mon 23
$100
Mar 24
$62
Mar 25

Daily Lead & Purchase Breakdown (Meta)

Date Spend Clicks Leads Purchases CPL
Mar 19 (Thu) $93.27 75 7 1 $13.32
Mar 20 (Fri) $97.40 62 4 1 $24.35
Mar 21 (Sat) $95.86 51 5 1 $19.17
Mar 22 (Sun) $97.64 45 3 1 $32.55
Mar 23 (Mon) $89.89 38 4 1 $22.47
Mar 24 (Tue) $99.79 56 11 2 $9.07
Mar 25 (Wed) $61.49 47 9 1 $6.83
Total $635.34 374 43 7 $14.78

Key Observations — Meta V1

  • $90/day budget running consistently — spending $86-100/day with the $90 daily budget cap
  • Best days were Tue/Wed — Mar 24 had 11 leads + 2 purchases at $9.07 CPL; Mar 25 had 9 leads at $6.83 CPL. Recent momentum is strong
  • 7 purchases tracked — one purchase per day all 7 days. Consistent purchase conversion volume
  • 43 leads at $14.78 CPL — strong lead generation performance for diabetic supplies
  • Meta runs 7 days/week — unlike Google which pauses weekends, Meta kept generating leads through Saturday and Sunday
  • Cost per purchase: $90.76 — the 7 pixel-tracked purchases had a $635/$7 = $90.76 CPA
S
SEO Snapshot
sincitydiabetics.com · SEMrush data
Organic Keywords
41
Est. Traffic
131
monthly visitors
Traffic Value
$234
estimated monthly
Domain Rank
#3.3M
Weekly Summary — All Platforms
Platform Spend Clicks Conv / Leads CPA / CPL
Google Ads V3 $946.54 290 25 conv $37.86
Google Ads V2 $14.74 5 0 conv —
Meta Ads V1 $635.34 374 43 leads + 7 purchases $14.78 CPL
Combined Total $1,596.62 669 75 total actions $21.29 blended

Strategic Takeaways

  • Meta is the lead engine — 43 leads at $14.78 CPL, running 7 days/week including weekends
  • Google drives phone calls — 20 of 25 V3 conversions were calls from ads ($31 CPA on Local PMax General)
  • Expanded Locations underperforming — $184 spend for 2 conversions ($92 CPA) vs $31 CPA on General
  • Weekend gap on Google — $0 spend Sat/Sun means all Google conversions compressed into 5 weekdays
  • V2 account is negligible — $14.74 spend, 0 conversions. Consider consolidating budget to V3
  • Meta trending up — last 2 days (Mar 24-25) generated 20 leads at $8.07 CPL vs $17.57 CPL in the first 5 days

Creative Content — Spring Campaign

New ad creatives & promotional content produced this week

Sin City Diabetics Spring Campaign Creative 1
Sin City Diabetics Spring Campaign Creative 2
Sin City Diabetics Spring Campaign Creative 3
Sin City Diabetics Spring Campaign Creative 4
Sin City Diabetics Spring Campaign Creative 5

5 new spring campaign creatives designed and produced — featuring seasonal diabetes awareness messaging, CGM supply promotions, and community engagement visuals for Meta and Google ad placements.